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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q162-Q167):

NEW QUESTION # 162
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A. 18-digit Contact ID
B. 15-digit contact ID
C. Email Address
D. Numeric Subscriber ID

Answer: A

Explanation:
To search for a Salesforce contact in All Subscribers, the admin should use the 18-digit contact ID as the subscriber key. This is because Marketing Cloud Connect uses the 18-digit contact ID as the subscriber key for contacts synchronized from Salesforce. The email address is not a reliable identifier as it can change or be duplicated

NEW QUESTION # 163
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A. Custom roles can only be edited by the user who created the role initially.
B. Custom roles override an individual user's granular permission assignments.
C. Custom roles are only available within the business in which they were created.
D. Custom roles are available on their Marketing Cloud account.

Answer: C

Explanation:
When creating custom roles in Marketing Cloud, it's important to consider that:
B). Custom roles are only available within the business unit in which they were created. This means that the scope of the custom roles is limited to the specific business unit, and they do not automatically apply to other business units within the same Marketing Cloud account.
Reference: Salesforce Help - Custom Roles

NEW QUESTION # 164
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards

Answer: A

Explanation:
When encountering an issue with the availability of a desired SMS keyword such as "CELEBRATION":
Keyword Unavailability: The keyword may already be in use within another business unit within the organization, making it unavailable for use in the current context.
Solution: Check the keyword usage across all business units and, if possible, coordinate to see if the keyword can be shared or if an alternative keyword would be suitable.
Reference: Salesforce Marketing Cloud MobileConnect Documentation

NEW QUESTION # 165
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers

A. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
B. Link the Customers data extension to the data model using Customer ID
C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
D. Link the Customers data extension to the data model using Email Address

Answer: B,C

Explanation:
To configure the data model in Marketing Cloud for effective use in Journey Builder:
Customer ID Linkage: Connect the Customers data extension to the data model using the Customer ID. This serves as a unique identifier to relate customer records across different data extensions.
One-to-Many Relationship: Establish a One-to-Many relationship between the Orders data extension and the Customers data extension. This setup accurately reflects that each customer can have multiple orders but each order is linked to only one customer, facilitating targeted messaging based on order status.
Reference: Salesforce Marketing Cloud Data Designer Documentation

NEW QUESTION # 166
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A. Add their Email Address in the Query Activity Notifications Field
B. Install the Marketing Cloud App on phone to receive Push Messages
C. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
D. Configure the "Event Notification Service" in Setup with their Email Address

Answer: C

Explanation:
To ensure a notification is received when a scheduled query fails, the Marketing Cloud admin should add their email address in the automation settings under "Runtime Error or Skipped Run Notification Settings." This setup in the automation configuration will alert the admin via email if there is a failure in the query's execution, enabling timely identification and resolution of issues.
Reference: Salesforce Help - Automation Studio

NEW QUESTION # 167
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