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Becoming a Salesforce Certified Marketing Cloud Consultant is a great way to enhance your career prospects in the field of digital marketing. Salesforce Certified Marketing Cloud Consultant certification demonstrates your expertise in using the Salesforce Marketing Cloud to design and execute effective marketing campaigns. It also validates your ability to analyze data and use insights to optimize marketing strategies. Whether you are a marketing professional looking to advance your career or a consultant looking to provide value to your clients, the Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent investment in your future.

Becoming a Salesforce Certified Marketing Cloud Consultant can open up many career opportunities for you, such as marketing automation manager, email marketing specialist, digital marketing consultant, and more. It can also enhance your credibility and reputation as a marketing professional and help you differentiate yourself from your peers. If you're interested in taking the Salesforce Marketing-Cloud-Consultant Exam, make sure to prepare thoroughly and leverage the available resources, such as Trailhead, training courses, and study guides.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A. Tracking Data will not be returned to the Sales Cloud email recipient.
B. The customer will be able to use Reports and Campaigns as audiences.
C. The customer will be unable to use synchronized data extensions.
D. Email Sends will fail if the Contact ID or Lead ID is not included.

Answer: A

Explanation:
Marketing Cloud Connect requires a Subscriber Key that matches a Lead ID, Contact ID, or User ID for native tracking and send logging to work properly. If a custom object is used without these IDs, Marketing Cloud cannot push tracking data (such as email opens or clicks) back into Sales Cloud against those recipients.
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Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Marketing Cloud Connect Tracking
# "Tracking data is automatically pushed back to the appropriate Lead, Contact, or User object when using Salesforce Send Logging. If the subscriber key does not match these standard IDs, tracking data cannot be associated with recipients in Sales Cloud." Source: Salesforce Marketing Cloud Connect Guide - Contact Model Requirements
# "A standard object ID (Lead ID, Contact ID, or User ID) must be used to ensure synchronization and tracking between Salesforce and Marketing Cloud."
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NEW QUESTION # 15
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:

A. Number of items per order
B. Last purchase date
C. Channel preference of customers
D. Products purchased from a competitor

Answer: B,C

NEW QUESTION # 16
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A nonprofit organization that sends roughly 50,000 newsletter emails per month.
B. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,
C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

Answer: B

NEW QUESTION # 17
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

A. Query Activity > API Event > Automation Studio Activities
B. Import Activity > Decision > Journey Activities
C. Query Activity > Data Extension Entry Source > Journey Activates
D. Salesforce Entry Event > Query Activity > Automation Studio Activities

Answer: A

NEW QUESTION # 18
A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension.
How could MebileComnect be used to accomplish this?

A. Use an info capture messege template to capture the response.
B. Use an outbound message template with embedded AMPscript to capture the response,
C. Use a vote/survey message template to capture the response.
D. Use a text-response message templabe with embedded AMPscript to capture the response,

Answer: D

Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback.References:Salesforce MobileConnect documentation, AMPscript in MobileConnect

NEW QUESTION # 19
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