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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q81-Q86):

NEW QUESTION # 81
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A. The Shipment object is on the Account Related List.
B. There is a Master Detail Relationship from Contact to Shipment.
C. An Apex Trigger is created on the Shipment object.
D. The Shipment object requires a Lookup to Lead or Contact.

Answer: A,C

Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.

NEW QUESTION # 82
Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.
Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Tracking Extracts
B. Report Snapshots
C. Google Analytics Integration

Answer: A

NEW QUESTION # 83
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?

A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
B. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Answer: A

NEW QUESTION # 84
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A. Provide and opt-in checkbox on the mobile app registration form
B. Search Facebook fans' profiles for mail addresses
C. Promote content on social channels that requests an email address
D. Send unsolicited requests on Twitter to sign up for email

Answer: A,C

NEW QUESTION # 85
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

A. CreateSalesforceObject() AMPscript
B. Bulk API
C. Login Calls
D. SOAP API Calls updating objects

Answer: B,D

NEW QUESTION # 86
......

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