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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q99-Q104):

NEW QUESTION # 99
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
B. API Event Entry, SQL Query Activity, Task Activity
C. Salesforce Data Entry, SQL Query Activity, Task Activity
D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

Answer: A

NEW QUESTION # 100
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

A. Define a Sender Profile
B. Define a Subscriber-specific From Name
C. Define a Delivery Profile
D. Define custom Reply Mail Management

Answer: A,C

NEW QUESTION # 101
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Implement a new SSL Certificate for the new brand.
B. Request a second SAP for the existing business unit.
C. Create a new business unit for the new brand.
D. Request a Private Domain to be added to the existing business unit.

Answer: B

NEW QUESTION # 102
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?

A. They should have one dedicated IP address for every 100,000 messages send per month.
B. They should send at least 250,000 messages per month to maintain their sender reputation.
C. They should have a shared IP since their volume is under 500,000 messages per month.
D. They should have one SAP for transactional sends and another for commercial sends.

Answer: B

NEW QUESTION # 103
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Set a Fallback Asset.
B. Ask the content team to create more images in order to diversify the asset pool.
C. Utilize Einstein Engagement Frequency to send the emails less often.
D. Set Fatigue Rules for the product Asset Classes.

Answer: B

NEW QUESTION # 104
......

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