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Salesforce Marketing-Cloud-Administrator certification exam is ideal for professionals who have experience working with the Salesforce Marketing Cloud platform and are looking to enhance their skills or advance their careers. Salesforce Certified Marketing Cloud Administrator Exam certification demonstrates to employers that the individual has a deep understanding of marketing automation best practices and can effectively leverage the Salesforce Marketing Cloud platform to drive business growth and revenue.

Salesforce Marketing-Cloud-Administrator Certification Exam consists of 60 multiple-choice questions, which must be completed within 105 minutes. Marketing-Cloud-Administrator exam is delivered online, and candidates can take it from any location with a reliable internet connection. To pass the exam, candidates must achieve a minimum score of 65%. Upon passing the exam, candidates will receive a Salesforce Certified Marketing Cloud Administrator certificate, which is valid for two years.

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Salesforce Marketing-Cloud-Administrator certification exam is a comprehensive test that covers a wide range of topics related to Marketing Cloud. These topics include Email Studio, Mobile Studio, Social Studio, Advertising Studio, Marketing Cloud Connect, and Data Management. Marketing-Cloud-Administrator Exam also covers topics like Marketing Cloud best practices, security and privacy, and troubleshooting issues.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q87-Q92):

NEW QUESTION # 87
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is a reserved word
B. Keyword has too many characters
C. Keyword is used within another business unit
D. Keyword fails to meet content standards

Answer: C

Explanation:
Explanation
The issue that the admin could be facing when entering the desired keyword CELEBRATION is that the keyword is used within another business unit. A keyword is a word or phrase that subscribers can use to interact with NTO via SMS messages, such as opting in or out of a text message program. A keyword can only be used by one business unit within Marketing Cloud, so if another business unit has already claimed CELEBRATION as their keyword, then it will be unavailable for other business units1. The other options are incorrect because:
* Keyword is a reserved word. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION is not a reserved word in Marketing Cloud. A reserved word is a word or phrase that has a special meaning or function in Marketing Cloud and cannot be used as a keyword by any business unit1. Some examples of reserved words are HELP, STOP, JOIN, and INFO1.
* Keyword has too many characters. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not have too many characters for a keyword. A keyword can have up to 15 characters in Marketing Cloud, and CELEBRATION has only
11 characters1.
* Keyword fails to meet content standards. This is not an issue that the admin could be facing when entering CELEBRATION as their keyword, as CELEBRATION does not fail to meet content standards for a keyword. Content standards are guidelines that NTO should follow when choosing a keyword to ensure that it is relevant, appropriate, and compliant with their industry and market regulations1.
CELEBRATION does not violate any content standards for a keyword, as it is not offensive, misleading, or illegal.

NEW QUESTION # 88
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A. Publication Lists
B. Profile Center
C. Send Logging
D. Subscriber Keys

Answer: A

Explanation:
To enable subscribers to receive only the categories of emails they are interested in:
* Publication Lists: Use Publication Lists to manage different categories of email content. Subscribers can choose which lists they want to subscribe to through the built-in subscription center, thereby receiving only the emails that match their interests.
* Implementation: Configure multiple publication lists representing various content categories. Integrate these lists with the subscription center to allow subscribers to select their preferences.

NEW QUESTION # 89
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. Advanced Audit Trail
B. IP Whitelisting
C. Single Sign on Authentication
D. Field Level Encryption

Answer: B

Explanation:
Explanation
To assist in reducing threats from malicious API attacks, NTO should enable IP Whitelisting3. IP Whitelisting is a security feature that allows NTO to specify a list of trusted IP addresses that can access Marketing Cloud via API. Any API requests from IP addresses that are not on the whitelist will be rejected. This way, NTO can prevent unauthorized or malicious API access to their Marketing Cloud account. The other options are incorrect because:
Field Level Encryption. This is a security feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent malicious API attacks; it only protects data at rest in Marketing Cloud from unauthorized access.
Advanced Audit Trail. This is a security feature that tracks and logs user activity and changes within Marketing Cloud. However, this feature does not prevent malicious API attacks; it only provides visibility and accountability for user actions in Marketing Cloud.
Single Sign on Authentication. This is a security feature that allows users to log in to Marketing Cloud using their credentials from an external identity provider. However, this feature does not prevent malicious API attacks; it only simplifies and standardizes user authentication for Marketing Cloud.

NEW QUESTION # 90
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Create a shared data extension
B. Create a new business unit
C. Create separate folders and add permissions
D. Update data extension object level permissions

Answer: C

NEW QUESTION # 91
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A. Analytics Builder > Reports > Email Send Report
B. Studio > Email > Subscribers > All Subscribers
C. Contact Builder > All Contacts > Email
D. Email Studio > Email > Tracking > Sends

Answer: A

Explanation:
Explanation
The Email Send Report in Analytics Builder is the best place to view the total number of emails sent across all business units in the last calendar year. This report provides a summary of email performance metrics such as sends, opens, clicks, bounces, and unsubscribes for a specified time period.

NEW QUESTION # 92
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