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The Salesforce Certified Marketing Cloud Developer Exam certification exam covers a wide range of topics, including Marketing Cloud Data Model, Data Extensions, AMPscript, Automation Studio, Journey Builder, and more. Marketing-Cloud-Developer Exam also tests the candidate's understanding of Marketing Cloud's APIs and their ability to use them to build custom applications. In addition, the exam evaluates the candidate's knowledge of Marketing Cloud's security features, including user authentication, data encryption, and access control.

Salesforce Marketing-Cloud-Developer Certification Exam is a valuable certification for developers who want to advance their career in the field of marketing cloud development. Salesforce Certified Marketing Cloud Developer Exam certification is recognized by companies worldwide and is an excellent way for developers to showcase their skills and expertise in the field of marketing cloud development. Passing the exam requires a lot of hard work, dedication, and preparation, but the rewards are well worth the effort.

Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:

Topic
Details

Topic 1

Security: Different options that are used to secure data in Marketing Cloud are discussed in this topic. It also delves into sub-topics of best practices of security in the Marketing Cloud.

Topic 2

Programmatic Languages: Enhance your knowledge of AMPscript and SSJS language syntax and functions to cover this topic. It also discusses the usage of Marketing Cloud programming languages to implement standard development best practices. Moreover, the topic discusses the processing of Marketing Cloud handles AMPscript. The topic explains how to programmatically exclude a subscriber at email send time.

Topic 3

API: API objects, methods, and routes are discussed in this topic. You also encounter sub-topics of OAuth authentication flow and evaluation of the significance of response handling.

Topic 4

Data Management: It includes sub-topics such as configuring import activity, applying SQL, extracting data from Marketing Cloud, and managing data in Marketing Cloud. The topic also focuses on sub-topics of applying best practices for sending logs and describing the effects of the Contact delete process on data.

Topic 5

Data Modeling: Configuration of account Contact model in Marketing Cloud is discussed. The topic also differentiates the different types and uses of data extensions in the Marketing Cloud. It also describes how contact records relate across channels. Lastly, the topic explains the Contact Delete process.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q32-Q37):

NEW QUESTION # 32
A customer wants to export send data to their SFTP. Which two automations would accomplish this? Choose 2

A. Query (Data Views) > Data Extension Extract > File Transfer
B. Tracking Extract
C. Tracking Extract > File Transfer
D. Query (Data Views) > File Transfer

Answer: A,C

NEW QUESTION # 33
Certification Aid wants to add records to a Data Extension using the SOAP API. Which object can be used for this? Choose 1.

A. DataExtension object
B. Attribute object
C. DataExtensionObject object
D. Subscriber object

Answer: C

NEW QUESTION # 34
A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?

A. Import a file to overwrite the rows with six months of data
B. Create a new data extension that includes data retention settings
C. Update the data extension configuration to include data retention settings.
D. Run a query to overwrite the rows with six months of data

Answer: B

NEW QUESTION # 35
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

A. Contact Delete process does not delete rows from data extensions
B. Sendable data extension with SubsciberKey field
C. Non-sendable data extension with SubscriberKey field
D. Sendable data extension with SubscriberKey and EmailAddress fields

Answer: A

Explanation:
The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.
* Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.

NEW QUESTION # 36
Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and the file name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

A. %%Month%%%%Day%%
B. Begins With operator
C. %%MMDD%%
D. Ends With operator

Answer: A,B

NEW QUESTION # 37
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