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Adobe Marketo Engage Architect Master Sample Questions (Q121-Q126):

NEW QUESTION # 121
A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A. Create a custom Javascript on the frontend webpage to verify data before form submission
B. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
C. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
D. In the Admin section, select the field and enable the "Block Field Updates" feature

Answer: B

NEW QUESTION # 122
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A. Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
B. Scenario 1 - Use Webhook and Scenario 2 - Use REST API
C. Scenario 1 - Use REST API and Scenario 2 - Use Webhook
D. Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API

Answer: C

NEW QUESTION # 123
Which Marketo report should be used to evaluate email engagement?

A. Program Performance Report
B. Email Link Performance Report
C. People Performance Report
D. Landing Page Performance Report

Answer: B

NEW QUESTION # 124
How can API integrations be secured in Marketo? (Choose two)

A. Use approved API tokens
B. Enable IP restrictions for API access
C. Disable external integrations
D. Use dynamic content for security

Answer: A,B

NEW QUESTION # 125
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

A. Remove the person score trigger filter from the MQL trigger campaign
B. Use a Wait step and a Remove from Flow step at the beginning of the campaign flow
C. Update the smart campaign qualification settings to run once per hour
D. Disable the scoring model for hand-raise conversions to avoid conflicts

Answer: C

NEW QUESTION # 126
......

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