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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Topic 2

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 3

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 4

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 5

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 6

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 7

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 8

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 9

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Topic 10

Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.

Topic 11

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 12

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 13

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

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Google Ads Video Professional Assessment Exam Sample Questions (Q34-Q39):

NEW QUESTION # 34
To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

A. You'd use conversion tracking.
B. You'd use click-through rate.
C. You'd use smart bidding.
D. You'd use Custom Intent Audiences.

Answer: A

Explanation:
A: You'd use conversion tracking.
Conversion tracking allows you to measure the specific actions users take after interacting with your ads, such as product sales.
This provides insights into the effectiveness of your video ads in driving conversions.
The other options are not directly related to measuring sales.

NEW QUESTION # 35
The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

A. Use only one version of their ad, and make sure it's at least 10 seconds long.
B. Test multiple variants of their ads, and make sure they're at least 10 seconds long.
C. Test multiple variants of their ads, and make sure they're less than 10 seconds long.
D. Use only one version of their ad, and make sure it's less than 10 seconds long.

Answer: B

Explanation:
A: Test multiple variants of their ads, and make sure they're at least 10 seconds long.Testing multiple ad variants allows for optimization based on performance.
Longer ads (at least 10 seconds) provide sufficient time to convey the message and encourage donations.

NEW QUESTION # 36
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
B. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
C. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.
D. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Answer: C

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

NEW QUESTION # 37
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Actual CPV is often less than max CPV because it's a reserve buy.
B. Max CPV is often less than actual CPV because it's a reserve buy.
C. Actual CPV is often less than max CPV because it's auction bidding.
D. Max CPV is often less than actual CPV because it's auction bidding.

Answer: C

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 38
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A. You should compare video ad interactions against the timing of completed sales.
B. You should ask store visitors where they heard about your company.
C. You should send a survey to existing customers asking about their checkout experience.
D. You should extend the conversion window to be longer.

Answer: D

Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

NEW QUESTION # 39
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